Helping people build online businesses: idea, strategy, execution.
My credentials: a Master's at INSEAD — ranked #1 business school in Europe by the Financial Times — then two years on strategy and deal work at OC&C in London.
How I help
Idea, strategy, execution — I've lived all three myself.
Usually only one is actually stuck. A call finds which one, and what to do next.
Idea
Committing to one and finding out fast beats waiting for the perfect one. I've built and run 5+ online businesses since I was 19, so I know what a real test actually looks like.
Strategy
Those are the exact calls I spent two years making professionally, just with someone else's money on the line. INSEAD, then a top strategy consultancy — now I bring that discipline to yours.
Execution
That's the part I've never stopped doing myself, plan or no plan. I lived off a content business for a year and a half, and I'm running Traxo right now — still doing it, not just teaching it.
Idea
Committing to one and finding out fast beats waiting for the perfect one. I've built and run 5+ online businesses since I was 19, so I know what a real test actually looks like.
Strategy
Those are the exact calls I spent two years making professionally, just with someone else's money on the line. INSEAD, then a top strategy consultancy — now I bring that discipline to yours.
Execution
That's the part I've never stopped doing myself, plan or no plan. I lived off a content business for a year and a half, and I'm running Traxo right now — still doing it, not just teaching it.
Track record
5+
Online businesses built and run — from sneaker resale to SaaS.
Strategy projects at a London consultancy — IPOs, M&A, growth plans.
That includes a £1bn holiday-operator IPO, the sale of a procurement-software business across France and Belgium, and the international expansion strategy for a UK fitness operator — they've since opened 10 clubs abroad in a year.
How we'd work together
One call to talk through your idea, your strategy, or how you're approaching the market.
Book a callComing soon
Masterclasses and tools for each path — from idea to your first €10,000 a month.
Coming soon
Coming soon
A month in a villa with other builders — idea, strategy and execution, together.
Learn moreBuilding in public
Documenting what happens next — the decisions behind Traxo and Jbilou, the numbers, and what goes wrong, as it happens. Follow the journey on YouTube.
Free tool
Twelve questions on your age, your money, your skills and your appetite for risk. Out comes three routes to a first million — ranked by how well they fit you, each with the path laid out year by year.