Step 01
Send the real problem
Not your whole business — the one decision that is actually stuck, plus any numbers behind it. Ten minutes of writing buys a sharper call.
Work with me
One call. Your idea, your strategy, or your next move.
For people building online — e-commerce, education, SaaS, a service business. Send the details first, so we spend the time deciding, not catching up — and you get the reasoning in writing after.
My credentials: a Master's at INSEAD — ranked #1 business school in Europe by the Financial Times — then two years on strategy and deal work at OC&C in London.
Track record
20+ strategy and deal projects at a London consultancy — including a £1bn holiday-operator IPO, the sale of a procurement-software business across France and Belgium, and an international expansion strategy for a UK fitness operator that's since opened 10 clubs abroad in a year. Plus 5+ online businesses of my own, from a 30-person sneaker raffle system to an argan oil brand to SaaS.
How we'd work together
One call. That's the offer.
Start here
Advisory call
One call to talk through your idea, your strategy, or how you're approaching the market.
— You write it up first; I come with an answer
— One decision, not a menu of options
— Short written summary after
How a call works
Four steps, start to finish.
A tailored project skips this — email me what you are thinking and we scope it together.
Step 02
I prepare with what has worked
20+ strategy projects and 5+ online businesses of my own inform how I read your problem, before we even talk.
Step 03
One decision, made on the call
No exploring five options out loud. We land on the one move, and how you will know it worked.
Step 04
Leave with the plan in writing
A written summary within 48 hours. The value is in what you do next, not in rewatching the call.
Good to know
Before you book.
Do I need a business already?
No. A specific question about your online business is enough.
What language?
English, French or Moroccan Arabic. Say which in your message.
Can I get a refund?
Yes, up to 24 hours before the call.
How soon can we talk?
Usually within a week, depending on the slots left.
Tell me what you are stuck on.
Pick a time to confirm the call. You'll get a confirmation, then a payment link and a reminder 24 hours before. The call runs on Cal Video.
Have something bigger in mind? Let's talk about a project →