Step 01
Send the real problem
Not your whole business — the one decision that is actually stuck, plus any numbers behind it. Ten minutes of writing buys a sharper call.
Work with me
One call, one problem, a decision at the end.
For people building online — e-commerce, education, SaaS, a service business. Most start with one call on one problem. You send the details first, so we spend the time deciding, not catching up — and you get the reasoning in writing after.
Where I studied and worked: a Master's at INSEAD, then two years on strategy and deal work at OC&C in London.
Track record
20+ strategy and deal projects at a London consultancy — including a £1bn holiday-operator IPO, the sale of a procurement-software business across France and Belgium, and an international expansion strategy for a UK fitness operator that's since opened 10 clubs abroad in a year. Plus 5+ online businesses of my own, from a 30-person sneaker raffle system to an argan oil brand to SaaS.
Ways to work together
Pick the smallest one that solves your problem.
Start here
One problem
One call for one stuck decision — an idea to test, or a specific thing you cannot get past.
— Best for a single blocker or a first idea
— You write it up first; I come with an answer
— Short written summary after
Build together
Half-day build
We pick one thing — a sales system, a content engine, an AI workflow — and set it up on your real business.
— Best for getting a system live, not just advised
— We work in your actual tools and accounts
— You leave able to run it without me
Go deeper
Project
A longer stretch with me in it alongside you — a launch, first clients, a rebuild. Scoped to what you need.
— Best for a bigger push with a real deadline
— Scope and price agreed up front
— A few slots at a time
How a call works
Four steps, start to finish.
Half-day builds and projects skip the form — email me what you are thinking and we scope it together.
Step 02
I prepare with what has worked
20+ strategy projects and 5+ online businesses of my own inform how I read your problem, before we even talk.
Step 03
One decision, made on the call
No exploring five options out loud. We land on the one move, and how you will know it worked.
Step 04
Leave with the plan in writing
A written summary within 48 hours. The value is in what you do next, not in rewatching the call.
Good to know
Before you book.
Do I need a business already?
No. A specific question about your online business is enough.
What language?
English, French or Moroccan Arabic. Say which in your message.
Can I get a refund?
Yes, up to 24 hours before the call.
How soon can we talk?
Usually within a week, depending on the slots left.
Tell me what you are stuck on.
Pick a time to confirm the call. You'll get a confirmation, then a payment link and a reminder 24 hours before. The call runs on Cal Video.
Pick a time to confirm the call. You'll get a confirmation, then a payment link and a reminder 24 hours before. The call runs on Cal Video.